We should be proud of the games companies we have here in the UK, but so many people don't realise that we are home to many world beating companies. People across the country love playing games and I hope that Made in Creative UK will inspire them to design the next generation of global video games.
For too long UK based games creators have not been able to highlight that their games are 'made in the UK'. As a result, games players have not known this simple and important fact either. With our heritage and established reputation for originality, creativity and innovation, making this available to customers is a truly great move.
There is a rich history of games development in Britain, from the earliest games on the ZX Spectrum to Tomb Raider and Grand Theft Auto, and throughout the world-wide industry there's a genuine recognition of the talents that the UK brings. It's vital that we keep encouraging future development and the next generation of games makers, and the Made in Creative UK logo is an ideal way to ensure that the British games industry's contribution is visible whenever it is raising the bar.
The UK's is a world leader when it comes to creating digital content across the entire media spectrum and it's wonderful to see the industry exploring ways in which Britain's contributions to the worldwide market can be both championed and celebrated.
Film productions currently note when they have benefited from UK National Lottery money. I hope that in the future UK games businesses will publicly note when they have benefited from Games Tax Relief. In this way UK developers will be highlighting the cultural and creative value of UK video games and the importance of Games Tax Relief.
Today's digital technology has transformed the entertainment we see on our screens and has enabled incredibly creative, exciting and spellbinding new experiences. What people may not know is that many of their favourite films and games are made right here in the UK, by our own home-grown talent. A logo that celebrates the skills of our creative industries will not just support our existing talent base, but will help inspire the next generation.
I support this idea and think it's highly inspiring and very important that we are encouraging economic growth with future generations. By showcasing talent within the UK and the provisions that are available to make great ideas come to life, what better way to promote and be proud of the UK's involvement with this campaign than to show our support and encourage others to also use the "Made in Creative UK" logo.
If people don't appreciate the existence of a successful UK games industry, and the games created by it, how can we inspire the next generation of developers? Highlighting the wonderful games made in UK with this logo is a fantastic step in raising that awareness.
Some of the world's favourite games and films are created in the UK, created by professionals with world-class skills. For the UK to remain at the forefront of the digital creative media industry we need bring in bright new talent, continue to train industry professionals and ramp up industry co-investment in skills, eg. via the Skills Investment Fund. We are proud to endorse this initiative to promote the UK creative industries and inspire the next generation of digital creative.
UK developed games are some of the best in the world and the industry is a shining example of how the UK can achieve leadership in the global digital economy. Unfortunately not many people realise how many of their favourite games are made in the UK and Digital Business Britain is fully behind the adoption of the "Made in Creative Britain" logo that British games developers can use to spread the word and inspire the next generation of game developers.
The UK develops some of the best screen entertainment in the world and those films and games are played by millions of people. But sadly, so few people - even in the UK - know that some of their favourite entertainment is made here in the UK. This must change if the true economic and cultural contribution of the UK's digital creative industries is to get the recognition it is due.
With just 1 in 7 small businesses selling products and services online, and 4.5 million people in the workforce with no or low digital skills, it is critical that we create a generation of young people with the right skills for the jobs of the future. Made in Creative UK is a brilliant initiative to inspire young people to become our future digital workforce and entrepreneurs.
Anything that highlights the fantastic industry we have in this country, and points out to players - especially younger ones - that their favourite games are often made in the UK is a good thing. We need more people to aspire to make the games of the future, and we need to make sure we shout loud and proud about our industry which is redefining entertainment now. Every initiative like this helps to shine a spotlight on our incredible land of talent.
I salute Made in Creative UK as we need to encourage many more people to become part of the vibrant technical sector – whether this is as a creative, an engineer or an entrepreneur. We have so much to gain as a country if we build on our strong digital foundations.
The UK games industry is the largest in Europe and has developed some of the most respected video game franchises. Creative England's work will help to grow the next generation of games developers and we fully support the Made In Creative UK campaign which shines a light on the UK's creative and technical excellence in games.
Worms, Broken Sword, Grand Theft Auto and Oddworld are just some of the world-class games developed in Yorkshire and the north of England. The UK has a heritage of incredibly creative games development talent, and it's absolutely vital that we get the message across that our country remains at the forefront of this amazing and vibrant industry. Game Republic is proud to support the Made in Creative UK initiative to raise awareness of our brilliant game-makers.
Microsoft is proud to be associated with this initiative that seeks to recognise the talent that exists within the UK video games industry but also the wider app development industry. In supporting this initiative, along with all the other supporting partners, we should look to collectively inspire the next generation of game and app developers and the next generation after that. Microsoft is looking to actively support the initiative by introducing the ability for Windows and Windows Phone app developers to utilise the Made In Creative UK logo on their app tiles and are also introducing Collections on the app stores that help highlight and celebrate the best of the Made in Creative UK apps.
Intel understands the importance of local contributions and of recognizing achievements, particularly within the UK video game industry. We hope and trust that this initiative will increase awareness of UK developers globally, while inspiring the next generation to enter this new, creative media.
At BAFTA we're absolutely committed to helping raise awareness of the thriving British TV, Film and games industries. We aim to inspire and help future generations choose a career in the industry whilst helping others make the next step up in their careers, and so we're proud to support Made In Creative UK - it's a brilliant initiative that encourages awareness of the UK industry and gives it the recognition it deserves.
The UK creative industries produce content that is internationally renowned and respected. Whilst success in some sectors is widely recognised, many people still don't realise how much world-leading games development and VFX work is created right here on their doorstep. This endeavour allows us to come together under one logo celebrating the outstanding talent that exists in the UK today. Double Negative are delighted to be a part of Made in Creative UK.
I think this is a great idea. There is incredible talent in the UK's world-leading creative sector, creating content that is enjoyed and admired around the world. I would encourage UK creatives to proudly incorporate the 'Made in Creative UK' logo as a symbol of this unique creativity.
Scotland has produced a great wealth of creative talent across the years from all walks of the arts, screen and creative industries - as well as being home to gaming innovation across Scotland, it has developed a gaming centre of international reknown in Dundee.
UK games developers are globally renowned for their innovation, creating diverse and eclectic entertainment. The Made in Creative UK marque is a useful addition to help ensure that UK companies are recognised internationally for their achievements.